AI visibility & GEO, explained

Plain-English guides on getting your brand named and recommended by AI. What GEO is, how it differs from SEO, and how to win citations in ChatGPT, Claude, Perplexity and Google AI Overviews.

• What is Generative Engine Optimization (GEO)?

  GEO gets AI engines like ChatGPT, Claude and Perplexity to name and recommend your brand when buyers ask what to use. A clear 2026 guide.

• GEO vs SEO: the difference in 2026 (and why you need both)

  GEO vs SEO in 2026: SEO wins clicks on Google; GEO wins mentions inside ChatGPT and AI Overviews. How they differ, how to measure, why you need both.

• How to get your brand cited by ChatGPT and Perplexity

  An answer-first method to get your brand named by ChatGPT, Claude, Perplexity, and Google AI Overviews, plus the platform differences that matter.

• AI visibility for crypto & fintech: the 2026 playbook

  How crypto and fintech brands get named by ChatGPT, Claude, Perplexity, and Google AI Overviews when buyers ask which provider to use. The 2026 GEO playbook.

• How we run an AI-visibility audit (our GEO methodology)

  Our 5-step, expert-run AI-visibility (GEO) audit method: dated baselines, share-of-voice, AI errors, a fix roadmap, and monthly re-measure.