Content marketer with an operations habit. My grounding is agency work for tech brands: campaigns, articles, newsletters and video scripts, often across several client brands at once.
I built mentionshare.com from start to finish with Claude Code: the design, the pages, the blog and the reports, and nothing on it looks AI-made.
Most of my work happens the same way. I write the rules and checklists, the AI does the work, and I check every piece myself before it goes live.
The systems section below shows how it all runs, and the articles show the writing.
A local app I built with Claude Code so a children's toy brand can make its own Facebook and Instagram carousels and stories. It picks from a tagged library of real product photos and approved ad lines, generates with AI on request, and checks every card against the brand rules before export.
↗ Claude CodeBuilt entirely with Claude Code, and nothing on it reads as AI-made. The build runs on custom skill files Claude follows on every task.
↗ Editorial toolA Claude project that turns editor feedback into enforceable writing rules and catches AI-sounding patterns before review. The OBDeleven articles below came out of it.
↗ AutomationFour pipelines, each with its own skill file and style guide: articles, banners, LinkedIn graphics and post text.
↗ ProcessEvery audit ends in fix cards a team runs without me: one owner, the steps, the asset pre-written, a "done when" check. The link opens a real audit built from public information.
Most of these pieces take a complex, technical subject (a new platform, a product, a tool, a system) and turn it into something anyone can follow.
A step-by-step guide from warning light to diagnosis, written for non-technical readers.
↗ OBDelevenA comparison built on verified pricing, with a three-year cost breakdown.
↗ MoonEdgeA how-to that walks newcomers through a technical process, assuming nothing.
↗ EstateXFour connected technologies, explained so a general reader can follow.
↗ Pentagon ChainA dense technical concept, introduced in plain language.
↗ Yield YetiA new AI product, introduced with personality and kept easy to read.
↗ EstateXConnects a real market event to a technical product, for everyday readers.
↗ Pentagon GamesA program overhaul explained so members see exactly what changed.
↗ Opus UniversePlatform updates turned into a piece members read end to end.
I wrote the scripts for these videos, from shorts to full campaign pieces.